We’re all about minimal, everyday jewelry that looks expensive but feels effortless. From anti-tarnish golds to waterproof wonders, every piece is designed to vibe with your mood, your style, and your everyday sparkle. Our jewelry is premium-quality, skin-friendly, lightweight, and crafted to last beautifully through everyday wear.

Because at IRA by Simi, we believe you deserve Jewellery that’s just like you—elegant, strong, and effortlessly timeless.